Procter & Gamble introduces Tide Coldwater, a laundry detergent designed to clean in lower temperatures. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. The detergent launches nationally by late this month and broadly in February.The formulation of the product was fueled by consumer desire to reduce high energy bills, according to P&G executives. “Our research tells us that most consumers recognize and value the benefits of washing in ...